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Join as a MINIMAL seller

Hi! Here at MINIMAL we are all about creating a platform to empower ethical sellers (is that you?) and customers (are you looking for them?)

Is this the right platform for you?

  • You must be a 100% cruelty-free (i.e. no animal testing) brand (under the current laws, that also means you do NOT import into mainland China)
  • We only accept vegan items from your brand to be sold via this platform
  • We only accept items from your brand that do not contain any Dirty Ten (see below for more details)
  • You open your own e-shop on our platform and fulfil orders from customers direct

If you think your brand is a good fit with our model, let’s talk! We are constantly looking for additional qualified sellers to join this playground. Let’s make a difference together. Introduce yourself at Very nice to meet you 🙂

A little more… for the detail-oriented folks like us!

We ask that every seller on our platform sign this Representation Letter to us, for the benefit of the customers. We are 100% committed to our MINIMAL ethical standards of:
100% no animal testing | 100% no animal ingredients | 100% no polluting substances

We need you to be on the same page too. Below is the main sections taken out of the Representation Letter all Sellers need to commit to. “We” means the Seller.


We are Cruelty Free. None of our products has been tested on animals, except humans. We are neither owned by a parent company nor do we own a subsidiary that is not Cruelty Free. Our beliefs are baked into our business and we do not make excuses. That includes consciously choosing not to engage in any activities that contradict with our ethical standards, for example as long as bulk exporting to China (except Hong Kong and Macau) means that we are required by law to perform animal-based tests, that will not be part of our business. Simple.


We are either 100% Vegan or 100% vegetarian. In the later case we only offer our Vegan friendly products on


None of our products contains any of the Dirty Ten. We take responsibilities for the impact our product ingredients have on the environment including animal habitats, aquatic environment, ecosystems and sustainability of natural resources.

For the purposes of this Representation Letter, the following terms are defined as follows:

“Cruelty Free” means no animal-based test and/or experiment was used in any way in relation to the Products (including but not limited to, any phase of product development, manufacture, import/export, distribution and selling process) by any related or unrelated person (including but not limited to, the company owning the brand, its laboratories, ingredient suppliers, manufacturer and any third party contractors, agents or regulatory bodies);

“Dirty Ten” means any form of petroleum and petroleum by-products; palm oil (unless certified sustainable); triclosan; synthetic musks; ; ethanolamines (DEA); butylated hydroxyanisole (BHA) and butylated hydroxytoluene (BHT); micro beads; oxybenzone; synthetic dye p-phenylenediamine; and phthalates.

“Vegan” means a product has no animal-derived ingredients or ingredients produced by an animal, including and not limited to milk, honey, beeswax, carmine (crushed up beetle), elastin (derived from cows), allantoin (often from cows) and plankton (if not plant/bacterio genus).

What is MINIMAL?

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